To the clouds! While that may sound like a superhero catchphrase, it was actually the de facto motto of mar tech and ad tech in 2023. The deification of data clean rooms, the need for privacy compliance and this year’s generative AI explosion were just a few of the trends pushing businesses away from owning […]
The post The Year Ad Tech Went To The Cloud appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs