Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its...
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AUCKLAND, Today: Dive into the world of Reel Factory’s Spotlight Series, where director Jonny Zeller takes center stage, sharing insights...
Omnicom Media Group (OMG), Publicis Groupe, and dentsu lead Forrester's media agency Wave report, released today. The research firm evaluated...
Tired: buying data to target audiences. Wired: buying the whole dang data company. Alliant, an audience platform built on consumer...
Freevee, we hardly knew ye: Amazon confirmed late Tuesday that it will shut down the FAST (free ad-supported streaming television)...
The ad industry is all-in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But...
Creative and digital transformation agency WongDoody, an Infosys company based in Seattle, has named former Monks global chief client officer...
The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, stoking fears among some...
Pead, specialists in creative communications and reputation management, is pleased to announce the promotion of Robynne Roodt to Senior Account...
Ever since McDonald's rang up double-digit sales increases in 2021 with its BTS Meal, American brands have lined up to...