French media company Vivendi is exploring a potential breakup of its business, which includes advertising network Havas and TV network...
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Artificial intelligence took the front wheel in car rental firm Zipcar's latest campaign, saving time on audience research and driving...
American Express is ending its B2B year as it began: making big moves for small businesses. The last quarter has...
When there's good news and bad news, tradition says you start with the positive, so here goes: 40 U.S. states...
If you've spent any time on the internet dodging messages from random strangers offering financial windfalls, or texts and emails...
In this week's episode, we sit down with David Cohen, CEO of IAB (Interactive Advertising Bureau). During the conversation, Cohen...
If anything, Amazon's latest activation has a massive Reach. Ahead of the Las Vegas Raiders stomping the Los Angeles Chargers...
This fall, the WNBA wrapped its most-viewed season in 21 years, announced an expansion for the first time since 2008...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When Ad Dependence Is Independence Buried in a...
Communications agency Sling & Stone has been selected by Tātaki Auckland Unlimited to lead public relations and influencer marketing in Australia. Sling...