Transparency is making its way into CTV bid requests, including supply source, content genre and, increasingly, show-level transparency. According to...
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Buyers are having trouble verifying the channels their most premium YouTube ads are running on, as transparency continues to be...
There are no new DSPs out there. Nobody’s investing in the category. Google, Amazon and The Trade Desk won, and...
AUCKLAND, Friday: Lotto NZ and DDB Group Aotearoa have launched Local Grants – the evolution of Lotto’s Kiwis Helping Kiwis...
The Spinoff has extended its partnership with Out of Home media company oOh!media New Zealand, amplifying its network promotion and...
Stuff has welcomed Jacki Polkinghorne to Harakeke, its new strategic creative and editorial studio, this week. Polkinghorne joins as one...
AUCKLAND Saturday: Consumer NZ, publisher of Consumer magazine and its associated website, is proposing job cuts in an effort to...
Republican-led and conservative-leaning Ohio has become the 24th U.S. state to legalize cannabis for recreational sales, with voters there overwhelmingly...
Strong brand cues increase brand saliency by 52% and have the ability to more than double a company's future growth...
For millions of early internet users, the brands Cracked.com, eBaum's World, Cheezburger and Know Your Meme might conjure up a...