The VMAs were Taylor-made for big ratings. According to Nielsen data, Wednesday night's VMAs delivered its biggest audience in four...
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The federal antitrust trial against Google that began earlier this week in Virginia went so deep into the ad tech...
AUCKLAND, Today: Fisherman’s Friend, known for its quality and longevity, has launched a new campaign called Refreshing since 1865. It...
Lay's road to the World Cup has been paved in potato chips, or a lack thereof. Today, PepsiCo's Frito-Lay announced...
If your marketing strategy isn’t data-driven, you’re not alone. Data has played a role in advertising for decades, going back...
AUCKLAND, Today: NZME has announced the launch of a new sales division, featuring a team dedicated to independent agencies and...
This week's roundup highlights the latest agency moves, mergers, and strategic initiatives shaping the industry landscape. Adnami Adnami launched Sonar,...
Programmatic is taking center stage in a courthouse in Alexandria, Virginia. Since Monday, the mechanics of online ad auctions, header...
AUCKLAND, Today: Supporting the R U OK? message, a top Australian and New Zealand talent agency, Born Bred Talent, is...
The metaverse is more than just a concept for TV personality and Radio Hall of Fame inductee Lenard McKelvey, known...