Oracle is instantly recognizable by its bold red logo. Salesforce has Astro Nomical, its "warm and welcoming" mascot. Intel has...
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You never forget your first acquisition. On Monday, PMG acquired Camelot, an independent media and marketing agency that specializes in...
On this episode of Brave Commerce, Simon Miles, vp of global omnichannel commercial strategy at The Coca-Cola Company, joins hosts...
Klarna is best known as a buy-now, pay-later (BNPL) service for ecommerce purchases. But don’t be surprised if you see...
The effects of Travis Kelce and Taylor Swift's rumored relationship on NFL broadcasts have been, well... Swift. And advertisers are...
How the blanket brand Rumpl is adding CTV to its digital media plan for results with a broader audience. The...
Kantar’s August 2023 Ad Impact Awards goes to Samsung for “Galaxy Z Flip5”. This campaign, streamed across multiple platforms, effortlessly showcases...
Among its early benefits, generative AI has proven to save time in the campaign creation process and speed up ad...
The B2B marketing space has never been as dynamic and powerful as it is today. Much of that power comes...
Aotearoa’s leading provider of media access services, Able, is farewelling Communications & Engagement Manager Sophie Jones and welcomes Jean Teng...