Throughout Adweek's end of year coverage for 2022, we've seen buyers comment on how the ad market has changed, heard...
Programmatic
Meta’s wide reach and success around low-funnel objectives can be worth it. CPMs might be high, but if a brand’s...
The live performance publisher Pop-Up Magazine, whose on-stage storytelling spanned reported narratives, personal essays and spoken-word poetry since its launch...
Helping usher Laura Mercier into the metaverse has been one of Salima Popatia's first projects as Orveon Global’s chief digital...
WhatsApp said Thursday that proxy access to its messaging platform is now available globally. The meta-owned messaging application said in...
In this special episode of The Business of Marketing, Adweek senior producer Al Mannarino sits down with founder and CEO...
Working a customer-service hotline means fielding complaints and offering solutions, and no one flips that mundane script on its head...
Each year, StopPress asks a group of talented professionals in the local industry for their reflections on the year that...
The layoffs continue at Twitter, with Erin Woo of The Information reporting that roughly 40 data scientists and engineers who...
When Cory Munchbach first started at BlueConic in 2015 as director of product marketing, the CDP category didn’t even formally...