CloudX – a startup co-founded by the guys who co-founded MoPub and MAX – is using LLMs agents, “intelligent monetization” and...
Programmatic
On stage, IAB CEO railed against AI companies. “Every single company that is training and building these AI tools without...
At IAB ALM, adtech insiders say that a glut of emerging protocols won’t fix the challenges of agent-driven advertising —...
With so many video and digital media channels converging, is there even such a thing as a dedicated TV buyer...
Publicis Groupe is expanding its Working With Cancer initiative with new research and a privacy-first AI coach aimed at better...
Marketers claim they want control over creative production, but the moment a new AI tool hits the scene, they’re suddenly...
AUCKLAND, Today: Hisense has appointed independent full-service agency Bench Media as a key media partner in its integrated ANZ agency...
Spot forms part of a broader Super Bowl push from parent company Wix. Adweek Feed
AUCKLAND, Today: Breaking from category sameness, Kiwi specialist insurer Star Insure has teamed up with creative agency Caretakers on a...