Harnessing first-party data remains a priority for marketers despite Google pulling back on its plans to deprecate third-party cookies, and...
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The measurement market is going to get a bit more crowded. Ad fraud detection and verification company HUMAN announced Wednesday...
Out-of-home technology solutions provider Vistar Media has announced a partnership with electric vehicle charging network and outdoor advertisers Jolt. For Jolt,...
As Hurricane Milton races towards the Florida Peninsula, national news outlets are switching from political to hurricane coverage mode, and...
End-to-end platforms are back in style (unless you’re Google, of course, with antitrust regulators breathing down your neck). On Wednesday,...
Data collaboration platform InfoSum has announced the appointment of media and marketing industry leader Adele Burke as Sales Director, Australia...
For four years, adtech firms have been preparing for Google's deprecation of the third-party cookies that power the programmatic advertising...
Publishers need multiple integrations to take advantage of any first-party data they collect: alternative identity providers, curation platforms, clean rooms,...
Ōtautahi Christchurch-based agency Plato has been named as the creative and strategic partner for the Crusaders and Matatū. Plato will...
Editor's note: In this article, ADWEEK deviated from its style of using "Latinx" in the interviewee's responses. At age 50,...