Authenticating AI-generated content, or watermarking, has gained traction these last few months. In July, companies including OpenAI, Google and Meta...
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AUCKLAND, Thursday: In a new retail and digital campaign, Lotto New Zealand’s in-house creative team has turned back the clock...
With a drop in global marketing spend impacting WPP in the first half of the year, CEO Mark Read is...
Amazon crushed its quarterly earnings report on Thursday evening, increasing its market cap by more than $ 100 billion overnight...
Today marks the official launch of Ad Net Zero in Aotearoa New Zealand, an initiative inviting advertisers, media owners, production...
McDonald's "Raise Your Arches" campaign, which launched in January, was so successful that the brand extended it into 35 additional...
Why DoubleVerify is acquiring Scibids. Plus: How the ascent of YouTube TV has led CTV advertisers to land premium inventory...
AUCKLAND, Today: Advertisers, media owners, production and advertising agencies commit to collaborative climate action, in tandem with the Comms Council....
Howdy! Welcome to the AdExchanger Commerce Media weekly newsletter. I’m James Hercher, senior editor, and this week’s dispatch will examine...