Why DoubleVerify is acquiring Scibids. Plus: How the ascent of YouTube TV has led CTV advertisers to land premium inventory for a song.
The post The Big Story: We’re Going On A Treasure Hunt appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
More Stories
In Paramount’s Upfront Talks, Mergers Are More of a ‘Background Topic’
Ad Blocking, Don’t Call It A Comeback; Reddit’s Reliance On Its Top 10
Fixing CTV Ad Repetition Means Understanding How Ad Tech Enables It