Research and insights agency TRA has announced a brand refresh, centred around the proposition ‘The Art of Knowing People.’ The...
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
The Mid-Autumn Festival is still a few months away (it falls on Sept. 29), but confectionary company Lady M Confections...
These strikes will impact content generation for the foreseeable future. Media buyers need to think about how that will impact...
The World Out of Home Organization has expanded its Global Out of Home Media Spend Index to include first party...
Cam Kirk is a busy man. Since leaving a career in medicine to become a photographer, he's captured the great...
Measurement and analytics company DoubleVerify touted its decision to acquire Paris-based AI startup Scibids for $ 125 million during its...
To explore and address the implications of AI across various industries, AUT is hosting the AI + Communication Symposium on...
While influencer marketing might bring to mind visions of unboxing videos, beauty product demos and clothing hauls, solar company SunPower...
AUCKLAND/SYDNEY/MELBOURNE, Today: Research and insights agency TRA has announced a brand refresh, centred around the proposition The Art of Knowing...
Celebrating the idea that kindness can be found anywhere, Starbucks launched an augmented reality experience that allows people to share...