While influencer marketing might bring to mind visions of unboxing videos, beauty product demos and clothing hauls, solar company SunPower wants the relatability and accessibility of creators to help people decide on a bigger purchase: residential solar. Working with sustainability expert and content creator Shelby Orme, also known by her social handle @Shelbizleee, SunPower wants…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Privacy Sandbox Yellow Flags
Media powerhouse appointed as head of Contagion Media
Gymshark Hires Abercrombie Vet to Take a Swing at the U.S. Market