Women's sports are on the rise, and GroupM is looking to get marketers in the game. Today, GroupM, WPP's media...
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
Seedtag announced a product called Contextual TV designed to help its clients apply contextual targeting tactics to their streaming ad...
WPP agency Grey is set to merge its capabilities with AKQA across five markets- Italy, Belgium, China, UAE and Australia...
AUCKLAND, Today: Rockit is buzzing with energy, set to export an impressive 200 million apples this season, nearly doubling last...
On a typical afternoon in a sunny suburb, all-American teenagers Piper and Addison fawn over their favorite goth rocker in...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Investor, Inorganic A popular new tactic in DTC...
AUCKLAND, Today: Nielsen Ad Intel dropped the latest deets on who’s been splashing the cash on ads in New Zealand...
Political news publisher Splinter relaunched Tuesday morning, three months after it was acquired by Paste Magazine in a package deal,...
On Tuesday, iHeartMedia-owned Triton Digital acquired AI brand safety and suitability startup Sounder in a bid to improve its programmatic...
Global commerce marketing firm The Mars Agency has launched its Retail Media Report Card in New Zealand, amid rapid growth...