Paramount unveiled a new ad product called Conduit, a direct integration layer between SSPs and EyeQ, Paramount’s CTV ad selling...
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AUCKLAND, Today: JCDecaux New Zealand has this morning announced it is resetting its climate strategy to prioritise becoming net-zero by...
There was once a time when UPS was the unlikeliest brand to be associated with fashion. With its ubiquitous (some...
The holdcos really want to cash in on the retail and commerce media trend. On Monday, Omnicom entered the ecommerce...
Adweek is pleased to announce our newest podcast The Garage: Tools for Retail Media Innovation hosted by Evan Hovorka, vp...
YouTube is being upfront about its Brandcast plans. Top line Today, YouTube announced that it would return to upfront week...
One of the most important online advertising trends of the past couple years is the rise of algorithmic custom bidding...
On the cusp of Halloween, many brands start to roll out their spooky season campaigns featuring ghoulish hijinks. And while...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Variation On A Theme Google launched a new...
Agency network Omnicom has agreed to pay around $ 835 million (?688 million) to Ascential, the owner of Cannes Lions,...