The National Football League is dividing sponsorships into narrower categories and bringing more brands to the game, but Toyota wants...
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CHICAGO, Today: “We all know that a well-executed rebranding effort can breathe new life into a brand, boosting sales and...
The Latinx population is one of the fastest-growing U.S. demographics, making up nearly 19% of the U.S. population. It is...
Innovid added a new machine learning feature to its measurement product that automatically optimizes CTV campaigns based on how they’re...
AUCKLAND, Tuesday: MarketMedia, The Warehouse Group’s retail media arm, has announced a partnership with oOh!media to launch digital screens in...
Walmart partnered with beauty and fashion technology company Perfect Corp. to allow shoppers to try on makeup and beauty products...
Digital media and marketing M&A is suffering from a prolonged case of anemia. The cause? Uncertainty in the market. It’s...
Digital marketing agency Pure SEO is welcoming two new additions to the team, Nikita Patel and Duncan Steenkamp. Starting on...
Social publisher LadBible has seen revenue growth through its investment in short-form video across its vast portfolio of social platforms,...
Most performance marketers’ experience with connected TV starts with sticker shock and ends with broken promises. It wasn’t supposed to...