Ahead of the holiday shopping season, toy company MGA Entertainment has brought a Bratz World augmented reality experience to Walmart...
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Healthy habits are hard to form and even harder to maintain, especially after a lifetime of neglecting the advice of doctors...
NEW YORK, Today: Marty O’Halloran is stepping down from his role as global ceo of DDB Worldwide – not DDB...
A brand doesn't need to air an ad during Kansas City Chiefs game to make a huge impact; it just...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search For A Replacement The Google antitrust trial allows...
AUCKLAND, Today: Freeman’s Bay-based PR Sling & Stone has been selected via a competitive pitch (there was no incumbent) to...
It needs to be said: Television is under-monetized. I can practically hear the sound of a record scratch. Yes, TV...
Indie powerhouse, Hemisphere, has welcomed Alexandra Leckie to its Wellington office as Kaitohutohu Ratonga Kiritaki Client Service Specialist. With roots...
Marketers are eager to get the attention of fast-growing US Hispanic audiences. But measurement can get fuzzy fast. This measurement...
AUCKLAND, Today: Leading retail DOOH provider Hyper has unveiled “an exciting” new media partnership with Bargain Chemist. The relationship will...