AI is automating one of publishers’ most thankless but essential tasks. No, not content generation. This time, the machines are...
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AUCKLAND, Wednesday: The Effie Effectiveness Breakfast is back – with Master of Advertising Effectiveness programme director James Hurman at the...
Since the dawn of programmatic advertising, unscrupulous publishers have been devising ways to manipulate digital ad auctions, getting brands to...
The number of online 5G devices doubled between 2021 and 2022, reaching nearly 162 million active 5G devices in the...
Instead of a campaign that lasts only for the duration of Te Wiki o te Reo Māori, Four Square’s Rārangi...
Lizards are having a moment in advertising that goes beyond the familiar Geico ads. After Apple took home a Cannes...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Nessie Lives The FTC is accusing Amazon of...
From behind the mic, to centre stage, it’s time to get your entries in for the 2023 New Zealand Podcast...
For those paying attention at this year's Cannes Lions International Festival of Creativity, Marc Pritchard was telegraphing the future of...
Hey, Commerce readers. This is James Hercher, and we’re back from a short hiatus with the AdExchanger Commerce newsletter. This...