Showing that publishers are better off controlling their own programmatic destiny, news publisher Salon has grown revenue after cutting off...
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How will gen-AI content resonate – or not – with consumers? That’s the big question, according to Todd Hassenfelt, Colgate-Palmolive’s ecommerce director....
The Pressie Awards, an event that celebrates the finest PR, experiential, and social media campaigns in New Zealand, has introduced...
Much like Kleenex is used as a catch-all word for tissues or Google as the generic term for online search,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Work Behind The Patchwork Big Tech has long...
AUCKLAND, Today: “What’s for dinner?” – a familiar pain point in most households was the inspiration behind a multiplatform MediaWorks...
Aerie's latest marketing play is an organized effort to draw attention to other brands. Moving beyond the typical brand collaboration...
Scheduled for a 6am debut on Wednesday, August 23rd, Sky Open is set to take the place of Prime in...
British clothing retailer N Brown Group partnered with publisher LADbible Group to launch the "No Average Jack" campaign for N...
As the FIFA Women’s World Cup 2023 approaches its finale, Coca-Cola has introduced a campaign that aims to honour the...