LONDON, Today: WARC has released Insights from the 2023 Cannes Creative Effectiveness Lions, a report identifying trends and themes from...
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Heads of growth, directors of new business, chief marketing officers--all roles with similar remits that have grown in importance over...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CMax, LOL Criteo reported earnings on Wednesday. It...
AUCKLAND, Today: JCDecaux NZ has switched on its 26th Smartframe in its national network, claimed to be “the first and...
Atlanta keeps maturing in the creative agency world and Brandon Rochon is one of the city's new transplants helping it...
INSP is an example of a TV network that's more comfortable with linear because it has an older audience. But...
The 17,680 Nights of July is the latest fundraising campaign for Women’s Refuge via EightyOne. It’s a big number, and...
The U.S. National Park System is meant to allow everyone to explore the outdoors. But historically, communities such as ethnic...
AUCKLAND, Today: Ponsonby Central has had a makeover, and now there are eight Phantom digital screens on the menu. Phan...
Cultural relevance cannot be achieved with major rebranding efforts and media and PR blitzes. It needs to be organically grown...