BEIJING, Today: TikTok is expected to reach 955.3 million users worldwide by 2025, increasing from the current 834.3 million users...
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Ad buyers have switched up their YouTube strategies after a report rocked the industry late last month, accusing the tech...
When an ad tech company goes belly up – and its destiny is being decided by indifferent creditors – it...
DDB Group Aotearoa, Live Ocean, and VICE have teamed up to present ‘The Real Watergate,’ an initiative that aims to...
Healthcare and pharmaceutical companies are not well known for strong enterprise branding, as historically, most of the focus was on...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sharing Is Caring Snapchat is a mobile-first social...
AUCKLAND, Today: Kiwibank has entered the creative automation era by joining forces with automation platform Storyteq (HQ in Amsterdam; offices...
Getting consumers' attention is about to get easier. Supply-side platform (SSP) PubMatic and attention vendor Playground xyz have struck a...
It’s only fitting that YouTube, which has long coveted TV’s ad dollars and advertisers, should find out what it feels...
‘Invisible Hazards’ gives New Zealanders an unexpected view of what happens when you lose focus behind the wheel. Auckland Transport’s...