May 4, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Nike Sets the Stage for Soccer’s New World Order in Women’s World Cup Ad

As momentum grows behind women’s sports, Nike is celebrating soccer heroes past and present ahead of the 2023 FIFA Women’s World Cup. The campaign, titled “What the Football” and created by longtime agency partner Wieden+Kennedy, opens with an iconic soccer moment: A father and his daughter are on the edge of their seats watching former…
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