In this episode of Brave Commerce, Michal Geller, president of ecommerce and digital at Newell Brands, joins hosts Rachel Tipograph...
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Microsoft Advertising is getting more serious about retail media. On Tuesday, Microsoft Advertising launched an off-site audience extension product and...
TV industry executives discussed next steps for measurement and alternate currencies at CES in Las Vegas. Expect a heightened focus...
Veteran CMOs are familiar with the following scenario. The economy wobbles, companies consider cutting their marketing budget, marketers protest, industry...
Geoffroy Martin was promoted to CEO of Ogury. Martin joined as COO a year ago, switching from Criteo to the...
For many b-to-b chief marketing officers and their marketing organizations, 2023 will be a crucible year. After three pandemic years,...
"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
YouTube said Monday that revenue sharing will begin for creators of YouTube Shorts Feb. 1, enabling them to earn money...
Maybe the fears started after that half-second cowboy twerk in an Applebee's spot that ran on CNN's split screen the...