From the rise of alternative measurement currencies and retail media networks to the launch of Netflix’s AVOD tier, these are...
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CTV publisher Future Today banks on co-viewing to prove the value of household-level targeting against ad impressions served within its...
From Jan.1 through the end of June, there were around 357 scripted originals in the U.S., according to FX Networks...
Snapchat+ is Snapchat's subscription service that gives subscribers access to exclusive features on the social networking platform. One of these...
Snapchat's Snapchat+ subscription service allows subscribers to customize the look of each conversation on the social networking platform with a...
As travel became a polarizing topic in the depths of the pandemic, Kayak decided to take a risk. Backed by...
Tens of thousands of industry professionals will descend on Las Vegas this January for the first full-scale in-person Consumer Electronics...
It can seem obvious--perhaps even trite--to say that expressing gratitude is an important part of the human experience. Nevertheless, it...
Throughout 2022, agency leaders faced activists hellbent on holding firms accountable for the work they do for major polluters. In...
From the growth of FAST channels to ongoing measurement questions, the television ad market was anything but boring in 2022....