There’s a new TLA (“three-letter acronym”) that’s crept into the media-buying conversation. MFA: Made-for-advertising content. MFA is a combination of...
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Ready to take your career global? Are you applying for a UK visa and heading to London before Christmas? Would...
Advertisers who are actively testing metaverse marketing had some tough truths for the nascent media channel at the IAB’s Audience...
Ready to take your creative career global? Are you applying for your visa and heading to London before Christmas? Would...
Small, direct-to-consumer companies that built businesses on the back of Facebook are pivoting. They’re moving budgets over to TikTok and...
AUCKLAND, Today: Special NZ has won the NY Festivals’ Asia-Pacific AME Awards for Motor Neurone Disease David’s Unusables – a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ads Vs. Cachet The New York Times isn’t...
Following the launch of 2022 Pixel Awards, LUMO has announced its judging panel for the event, featuring well-known creatives from...
AUCKLAND, Today: Outdoor giant JCDecaux has joined forces with design studio Haumi to display Māori cultural stories on its nationwide...
Kevel launched a new set of APIs on Thursday, called Relay, for publishers and their ad tech partners to build...