Google’s Long-Tail Ads.txt Takeover; The New Barnacles Of Digital Media

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Pub Crawl Ads.txt was created to identify and help prevent fraud or non-transparent dealings in programmatic. But ads.txt also helps to quantify Google’s ad tech footprint.  Of the top one million sites that carry the ads.txt spec and are tracked by Well-Known, an… Continue reading »

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