While the egregious sexism of the Mad Men-era might be behind us, brands are still guilty of promoting products through...
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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Following a Trans-Tasman pitch process, IAG has partnered with Chemistry to further develop the IAG Academy, in-house skills and development...
Targeting the right audience is every brand's top priority. But when's the last time your marketing team evaluated what the...
AUCKLAND, Today: DoubleVerify (DV), a leading global software platform for digital media measurement, data and analytics, has released its 2022...
In 1949, a teenager named Robert Moog was leafing through the pages of Electronics World magazine when he came across...
AUCKLAND, Today: Retail media owner Hyper has welcomed Chris Burton into the business as its new general manager of media. The...
Last year, Fox split its upfront presentations into three separate events. This year, the company moved to a new location--the...
NBCUniversal came in like a wrecking ball for the first in-person upfront week presentation since 2019. The network kicked off...
BeReal is a social networking application that encourages each user to share a single post each day at a time...