Programmatic can be a force for good. Procter & Gamble is using programmatic to reach multicultural audiences and support diverse publishers. Although some of the largest brands in the world have pledged to spend more of their budgets with Black publishers, investment has continued to lag. “And this translates into a lack of content, measurement… Continue reading »
The post P&G’s Programmatic Strategy To Become The Top Spender On Black-Owned Media appeared first on AdExchanger.
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