Even as cable providers slowly cut ties with regional sports networks, RSNs are still prized by advertisers because they offer...
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KFC has awarded its U.S. media business to Publicis Groupe's Spark Foundry, severing the company's relationship with incumbent Wieden+Kennedy after...
Usually, when people talk to their TV screen, they don’t expect to get an answer back. Voice assistant and smart...
International pizza chain Papa John's has promoted Anne Fischer to chief marketing and digital officer (CMDO). The promotion will see...
To say that 2021 was a weird and stressful year for the mobile app measurement ecosystem is an understatement. But...
Japanese consumer goods manufacturer Kao, which owns beauty brands such as John Frieda and Molton Brown as well as products...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News It Or Lose It Influencer journalism is a...
Digital media company My Code--formerly known as H Code--found that some Black, Hispanic and Asian-American Pacific Islander (AAPI) audiences feel...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Mediaocean has released its 2021 Market Report and 2022 Outlook, the inaugural year-end survey of 250+ advertising and media executives...