//www.youtube.com/watch?v=LVA-8E-XwEc AUCKLAND, Today: Following the success of several high-profile campaigns – including A Moment Against Silence and The Mensus –...
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It was challenging enough for performance marketers to plan Black Friday, Cyber Monday and annual holiday campaigns pre-pandemic. For 2020,...
//www.youtube.com/watch?v=SVCDNfUEeCY WELLINGTON, Friday: Clemenger, with Assembly in the production chair, has created a new climate-change campaign, Say No to Wasted...
Even during a pandemic, 2020 has shown that brand collaborations aren't going anywhere. Brands teaming up on campaigns or products...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WPP Bouncing Back? Advertising giant WPP is showing signs...
AUCKLAND, Today: Independent NZ power company Electric Kiwi – with help from Lassoo Media & PR – turned the ad...
It's happening again: A wave of high stakes agency reviews is upon us. Cue the industry panic and the existential...
This is the 13th installment in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment,...
Independent agency Together has appointed leading data and analytics practitioner Torsten Stolt to the new role of Data & Analytics...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...