"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. ...
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In-housing programmatic has gone from a nascent trend to the norm as brands seek more control over their first-party data....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Microsoft Returns? Microsoft has been in talks to acquire...
The TV industry is quickly shifting toward streaming, but there’s no standard for pricing across platforms and ad formats. That...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GDP … U The US gross domestic product fell...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... The post Comic: Asking The Tough Questions appeared first on...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
As streaming TV takes off, Vizio Ads is scaling up its offering to include video retargeting. Advertisers on Vizio TV’s...
It’s relatively easy to know if you have a diverse workforce – you just need to look. Supporting diversity...