May 6, 2024

Programmatic

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Agency combo shoots NZ

AUCKLAND, Today: Tourism NZ and Special Group – with support from Stanley St and Good Oil – have partnered with two Kiwi comedians to release a new summer tune, all in the name of supporting domestic tourism.

The song written and performed by Madeleine Sami and Jackie van Beek is named Do Something New, New Zealand and invites us to infuse an element of ‘new’ into their next holiday in Aotearoa.


“There is something for everyone in the music video, and New Zealand.”


Shot by NZ director Joel Kefali, the music video showcases New Zealand destinations across North and South Islands – “from alpacas to art galleries, steaming mud pools to steaming dumplings, there is something for everyone in the music video, and New Zealand,” said Special ceo Tony Bradbourne.

The video was filmed across 10 regions and features more than 30 tourism activities and local points of interest, including Waitomo Adventures Lost World, Auckland Bridge Climb, Waka Abel Tasman, and Puzzling World in Wānaka.


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