The reigning paradigm for media exchange – serving free content in exchange for relevant advertising – depends on cookies. With...
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Media buyers often have a tough time finding diverse or minority-owned media companies on major supply-side platforms (SSPs), because those...
Nielsen plans to overhaul its digital measurement methodology to prepare for a future without cookies or mobile ad IDs. The...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big-Inbox Retail Verizon Media added a new feature for...
After acquiring ten agencies in the last four years (and seven in the last two), marketing services firm LRW Group...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Anti-Antitrust What happens when companies being investigated by the...
Streaming behavior has skyrocketed during the pandemic, and advertisers have been rising to meet that change. “Major catastrophic events don’t...
Digital agency Jellyfish is sticking with its plans to expand globally, COVID be damned. That agenda was, after all,...
The video advertising platform SpotX has invested in supply-side ad server SpringServe, the companies said Monday. Terms of the deal...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....