“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Lehman, SVP of global supply at TripleLift. Industry analysts project two advertising firsts this year: Political ad spend will reach $ 7 billion in 2020, and the 14-day period… Continue reading »
The post The Real Winners This Political Season: Savvy Publishers And Programmatic Buyers appeared first on AdExchanger.
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