Ad supported video on demand (AVOD) is growing, with more content – for instance, NBCUniversal’s Peacock launches this summer...
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Measurement is a major selling point for local TV advertisers as the economy starts to (sort of) reopen. Scale, however,...
This is the seventh in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ...
Marketers have become increasingly conservative in their quest for brand safety. They’ve gone from blocking ads next to content that...
Folks, enforcement of the California Consumer Protection Act (CCPA) is here. Starting July 1, despite protestations from the business and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Hate Twitch and Reddit have joined Twitter and...
In the immortal words of former House speaker Tip O’Neill: “All politics is local.” And the same can be said...
Supply-path optimization (SPO) has become a selling point for agencies looking to bring value and savings to clients in programmatic....
The increase in time spent with games during the pandemic wasn’t an aberration. People are still gaming, even with the...
The Rubicon Project and Telaria brands are no more. The two exchanges, which merged in December, have picked a new...