Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Bull’s-Eye Targeting If you want to use Target’s first-party data,...
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Global digital ad spend may be starting to slow, but it’s still growing like gangbusters compared with the rest of...
If you’re a marketing cloud, you’ve suddenly got customer data platform fever.On Monday, Adobe rolled out the beta version of...
Michael Kassan was Mr. Cannes even before he sold MediaLink to the festival’s parent company, Ascential.This week, with Cannes Lions...
Pinterest really wants people to shop on its platform.The newly public company revamped its marketing partner program on Monday and...
The Cannes Lions, the annual advertiser confab celebrating creativity on the French Riviera, is all about the glitz and glamour.But...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Read On WPP Group CEO Mark Read has largely shunned...
Everyone wants to capitalize on the customer data platform craze – even B2B players like Dun & Bradstreet.The commercial database provider...
Instagram has a lot going for it right now: 3 million active advertisers, an opportunity to capitalize on commerce, impression...