April 19, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Controversial Chef to Be Removed From Cream of Wheat Packaging

Following Uncle Ben’s decision to change its name to Ben’s Original on Wednesday, Cream of Wheat’s announced its own similar rebranding decision. According to Cream of Wheat, the Black chef that has appeared on its packaging for over 100 hundred years is based on Chicago master chef Frank L. White. Due to backlash from consumers…
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