Roku has spent the past few years showing advertisers the incremental reach they can gain by buying over-the-top TV (OTT).On...
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On Wednesday, Comcast Technology Solutions (CTS), a division of Comcast Cable, rolled out the beta version of a self-serve platform...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad-Free TV Hulu took an important step earlier this...
The programmatic advertising ecosystem is a mess – even its main architect agrees.In testimony before the Senate Judiciary Committee on Tuesday,...
Remember Do Not Track? It’s back.Sen. Josh Hawley, R-MO, is reviving the decade old concept in proposed legislation that aims...
MoPub released an SDK update on Tuesday that gives app publishers access to impression-level revenue data.Historically, that type of data...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Brands must be ubiquitous across platforms to remain relevant to their consumers. That requires producing content consistently and quickly –...