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Internet-age companies like Apple, Alphabet, Amazon and Netflix, not to mention Chinese technology giants, are spending more on advertising, catching...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by Ronan...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Third Fine’s A Charm Google was slapped with its...
NBC Universal and Sky, both owned by Comcast, announced this week that they’re combining inventory and targeting tools. The hope...
Disney closed its $71 billion acquisition of 21st Century Fox on Wednesday, more than a year after it signed a...
LinkedIn is rolling out lookalike audiences following a beta testing period that began late last year, the company said Wednesday.Advertisers...
When Campbell's made its $6.1 billion acquisition of CPG company Snyder’s-Lance last May, it wanted to bring its marketing prowess...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...