Nielsen and Comscore take a lot of heat for moving too slowly and failing to provide the sort of cross-channel...
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NBCU did something it had never done before: transacted on a TV advertising campaign based on business outcomes. The campaign...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Direct Approach Tim Armstrong, former CEO of AOL...
Consumer goods clients are struggling, and dragging Publicis down with them. The holding company reported weak earnings with just 0.3%...
Twitter’s got a new metric for Wall Street to chew on – monetizable daily active users (MDAU) – and something to hide:...
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Supply-path optimization (SPO) lets buyers find the best way to access the inventory they want. But the next stage of...