Mobile programmatic is in the seventh-inning stretch: It’s come a long way, but there’s still a lot of work to...
News
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Global Transparency Facebook started rolling out transparency tools for...
If you picture the traditional audience for consumer financial services, you likely see a silver-haired man or woman looking to...
Ecommerce and direct-to-consumer (DTC) brands are flooding into television, and bring a new data-driven perspective to the old media channel. While...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Over The Top Ad-supported streaming TV service Tubi surpassed 20...
LiveRamp said Monday it has agreed to acquire the television analytics company Data Plus Math for a cash and stock...
A bipartisan bill proposed Monday by Sens. Warner, D-VA, and Hawley, R-MO, aims to make big tech companies – Facebook, Google,...
McDonald’s is starting to throw a few ideas on the grill after spending around $300 million to acquire personalization and...