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Large, established companies such as P&G, Verizon and Kellogg’s are building direct-to-consumer (DTC) brands to compete with the challengers encroaching...
"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Last Resort Publishers have mixed reviews of Apple News+, the...
Accenture Interactive, the agency division of the global management consulting firm, said Wednesday it will acquire independent creative agency Droga5.Terms...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Johnny Ryan, chief policy and industry officer at Brave, filed a complaint late Tuesday with the Irish data protection commission...
This week’s guest, Tutuwa Ahwoi, will present at AdExchanger’s upcoming Programmatic IO San Francisco, taking place April 29-30, on “How...
Ryan Joe contributed.Eric Roza is leaving Oracle Data Cloud (ODC) after more than four years as its SVP and general...
Agencies can no longer plan digital and linear investments separately.Integrating planning strategies and investments at OMD will be a core...