When nutritional supplement company Transparent Labs ran a video on social media as its first-ever marketing campaign, it didn’t expect...
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Amazon’s acquisition of Sizmek’s ad server and dynamic creative optimization (DCO) platform Friday puts it in a better position to...
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view.Today's column is written by Alex Weinstein, senior...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Paul...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Trust Issues The Justice Department may open a case against...
Placed has found a new home.Foursquare is buying the location-based measurement company from Snap. Separately, it raised $150 million in...
Amazon announced on Friday that it will buy Sizmek's ad server business and dynamic content optimization (DCO) solution, closing a...
Mark Zuckerberg has four top priorities for Facebook in the year ahead – but stepping down as chairman of the board...
“The Sell Sider” is a column written for the sell side of the digital media community.Today’s column is written by...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.