"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
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Attribution isn’t perfect. Far from it. But perfection isn’t what the industry should be aiming for. “If you wait for...
In an event at the Mobile World Congress show in Barcelona, mobile monetisation firm OpenX is unveiling Native O|X. The...
Facebook is introducing a new way to measure how effective online ads are to increase in-store visIts and offline sales....
Google will punish mobile sites that allow intrusive interstitial advertising, but it apparently won’t hold mobile apps to the same...
Similar to the capability that Grapeshot provides on MediaMath to perform audience targeting based on people interested in certain keywords,...
Facebook has launched its messenger chatbot platform earlier this year, which means ads are coming to the Facebook messenger tool....
Advertisers can now easily turn videos into slideshows by uploading them into the slideshow tool, which will automatically select ten...
Adwords has introduced a new ad type. On the ad upload screen, you will now see ‘Responsive Ad’ next to...
Header bidding is one of the ad tech industry's big challenges to Google DoubleClick's monopoly. Facebook is making a big...