This year’s theme was transparency. Marketers wanted transparency so they could make better decisions. Marketers, agencies and DSPs showed increased...
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AdExchanger’s opinion columns present sharp arguments that illuminate specific industry challenges and provide critical insight that can help readers do...
Over-the-top TV wasn’t invented in 2018, but 2018 was certainly its year.Advertising on over-the-top (OTT) was one of the hot-button...
Listening to podcasts can be an ideal way to pass the time during the holidays, a pleasant distraction while wrapping...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
JEGI Co-President Tolman Geffs will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 23-24, 2019 at the Grand Hyatt...
If you had “something blockchain related” on your Christmas list this year (And really, who didn’t?), then consider Comcast Cable...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
What does a 13-year-old have in common with a retired woman and a middle-aged man? They all play mobile games.“There’s...
“The Sell Sider” is a column written for the sell side of the digital media community.Today’s column is written by...