JCDecaux has launched a ground-breaking new proprietary creative effectiveness tool, JCDecaux OPTIX, which uses machine learning to review the visual...
News
As big as Walmart is--it's the biggest retailer in America--it just keeps getting bigger. During its latest fiscal year, which...
Google is adding a new tool to its suite of advertiser controls that aims to make it easier for ad...
CANNES, Wednesday: Former Saatchi & Saatchi NZ ceo Nicky Bell – now the global head of Facebook Creative Shop –...
AppLovin, a mobile app developer and tech platform, hit the Nasdaq today at a valuation of $ 28.6 billion. Top...
The CPMs better be $ 1. On Thursday, Dollar Tree became the latest retailer to launch its own retail media...
AUCKLAND, Today: JCDecaux AUNZ has announced the launch of an innovative new proprietary creative effectiveness tool, JCDecaux Optix. Optix uses...
Family Dollar is the latest retailer to launch a media network, allowing the discount chain to work more closely with...
The pandemic accelerated the shift to ecommerce for everything from groceries, exercise equipment, furniture – and art. Artsy, an online marketplace...
FCB NZ Senior Creative David Shirley has been promoted to Creative Director at the agency. Having been at FCB since...