“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
News
As eyeballs shift away from linear TV, networks are experimenting with new ad formats, targeting and measurement tactics to keep...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Justifying $22B The Wall Street Journal does a post-mortem...
Ken Auletta’s new book, “Frenemies: The Epic Disruption of the Ad Business (and Everything Else),” examines an ad industry in...
In late April, Google said it would limit the portability of the DoubleClick ID outside of its ad server DoubleClick...
Even if Google registers its entire product stack with the IAB Europe Transparency and Consent Framework (TCF), there will still...
Video delivered over the internet to a smart television or connected TV could have a brand safety problem.We’re talking specifically...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing Nice As he throws his energy into a...