Private equity firm Vista Equity Partners has acquired a majority stake in ad verification vendor Integral Ad Science. Terms were...
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"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Second Bite Apple has discussed a potential in-app ad...
As many brands move to six-second spots to promote their brands, Grey Goose has gone in the other direction with...
Although Facebook’s stock has mostly recovered from its Cambridge Analytica lows, stockholders are unamused by the rocky ride.“Scandal is not...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
When the sports news startup Minute Media was founded seven years ago, Bleacher Report, Huffington Post and other publishers already...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fountain Of Youth The online media habits of US...