Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Chance To Serve The buy-side ad tech company...
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IBM is bowing out of mar tech and offloading its marketing cloud assets – for the second time.Competition from the other...
Pinterest’s valuation in its amended S-1 released today is lower than the $12 billion it was gunning for last year.With...
It’s a good time to be in the first-party data biz.Jebbit, a Boston-based startup that helps marketers collect data directly...
It’s a tough time for all publishers, and local publishers especially.To combat those challenges, Advance Local – part of the...
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view.Today's column is written by Emily Ketchen,...
"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search Wars 2 Amazon is eating into Google’s search...
Verve’s big bet on programmatic video last year doesn’t appear to be panning out.This week, less than one year after...
People love to hate on third-party data, but it’s got at least one fan out there.“It’s incumbent on all of...