GroupM said Friday that global Chairman Irwin Gotlieb will step back from his role to become a senior adviser to...
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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.True or false: While Facebook was looking the other way, Cambridge...
AdColony further trimmed its executive ranks this week in an effort to streamline the business and get to profitability.The mobile...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Free Reign Disney may ditch Comcast-owned FreeWheel as its...
Altice USA launched an advanced TV business on Thursday called A4 to provide marketers and MVPDs with audience-based, multiscreen advertising...
Behind the Cambridge Analytica headlines, Facebook on Thursday completed the first phase of its ongoing three-part MRC audit.Phase one was an...
"The Complete Guide to CDPs" is presented by mParticle. The customer data platform (CDP) is the new “it” acronym, an...
NBCUniversal is about to do something TV companies have talked about for years: transact TV in a similar way as...